Marketing research

The marketing research we perform is always aimed to support management decisions and is never an aim in itself.

Marketing research accomplished by us is always in accordance with the ESOMAR-rules. These rules guarantee the integrity and the independence of the researcher as well as the anonimity of the respondents towards our principals.

• marketing research for publishers (need of companies and publicity agencies to communicate versus the information need of the target groups);
  
• to select on behalf of our principal the marketingresearch-agency and to act on behalf of the principal towards this marketingreseach-organisation;
  
• to execute ourselves (or by third parties under our guidance) marketing-research assignments;
• corporate identity research (desired versus perceived identity with target groups);
  
• qualitative research with opinion leaders/authorities;
  
• research on the composition of the relevant D.M.U. and the decision criteria the participants use in their selection processes;
  
• readers research;
  
• subscribers research;
  
• distribution research;
  
• advertisersresearch (including their advertising agencies);
  
• research on budget spending in the various media and the reasoning why;
  
• face-to-face interviews;
  
• telephone interviews;
  
• marketresearch based on questionnaires sent by post, email or facsimile;
  
• combinations of the three foregoing research methods;
  
• competition research;
  
• desk-research in certain fields;

In accordance with the rules of the MOA (Dutch Society of Marketresearch Organisations) we charge for offers requiring some specific preparation an amount covering some of the related costs. If the offer becomes an order the amount charged for preparing this offer will be discounted from the last invoice sent.

If you wish to receive an immediate reaction on specific requests or a quotation please email us at marketresearch@kingpmc.com or use the response form.