Marketing Consult (Business-to-business)

Our advices are realistic and that's why can be put into practise right away. To distinguish ourselves from the traditional consulting firms our approach is being referred to as `do consultancy'. The clients problem is approached as if it was our own problem.

• sparring partner of Management (ad hoc and on a structural basis);
• advising in the field of all aspects of Business-to-business marketing;
• specialised in International Marketing;
  
• strengths and weaknesses and opportunities and threats (SWOT-analysis) for existing products and services;
• advice on strategic issues, mission, portfolio analysis and alternative strategies;
  
• support the conception of marketing-plans (both short and long term);
  support the implementation of marketing-plans;
• advice on optimal and flexible entry-strategy when entering new markets;
  
• support the implementation of the entry-strategy (draft of profile and selection of foreign partner);
  
• selection of countries for Export, Import or Internationalization;

Other services:

• systematically analyze Product-Market Combinations having as focus their attractiveness for the company;
  
• in all our economical and organisational advices the requirements of the market will be the focus point;
  
• advice on the desired company identity, the division identities and of its various products;
  
• advice on the external and internal communication aimed to achieve the desired positioning (marketing communications);
• advice on the relation and cooperation between Research & Development and Marketing;
  
• advice how to organize Marketing, Sales and the supporting Services in a way that cooperation is secured;
  
• training and coaching of marketing and sales (know-how and skills);
• recruitment and selection of candidates for commercial policy positions.

If you wish to receive an immediate reaction on specific requests or a quotation please email us at marketing@kingpmc.com or use the response form.